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       ♪♪ Music Playing ♪♪      

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     There's this idea that     
     classical music            

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 it's something for old people. 

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You have to behave in a certain 
way.                            

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 You have to wear certain types 
 of clothes.                    

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 You have to be kind of stuffy  
 and hopelessly boring.         

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   And none of this is true.    

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    I created The Orchestra     
    app to share my love of     

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        classical music,        

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 to make it more approachable.  

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   Music, of course, is... is   
   locked into time.            

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A piece starts and then it goes 
and then it comes to an end.    

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  So you can't stop it and say  
  "Hey, I want to hear that     

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  again." And "I want to see    
  what that guy is doing." And  

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   "I want to understand the    
   relationship                 

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    between this and that."     

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  And the app allows you to do  
  this.                         

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 You can treat it as a concert  

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 but also you can go in and see 
 what the horns are doing,      

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  what the trumpets are doing,  
  what the drums are doing.     

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      ♪♪ Music Playing ♪♪       

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 And then you can listen to the 
 players                        

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explain what they're doing when 
they play this piece.           

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  I'd be delighted if somebody  
  discovers classical music     

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        through the app.        

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 And classical music becomes an 

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important part of this person's 
life.                           

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   That alone would justify     
   the existence of the app.